This year at AWE (Augmented World Expo) USA 2025, Sony Electronics exhibited, one of the world's largest XR events. The yearly event was held in Long Beach, California, June 18-20, 2025. At the booth, Sony's “XYN™” team presented and demonstrated the new integrated software and hardware solution that supports the creation of spatial content. Visitors got hands on demonstrations of motion capture tools, 3D scanning software, 3D displays, and more all within the XYN lineup.
Exhibition booth
Comprehensive hands-on exhibit of XYN's solutions
Just inside the entrance of the show floor you could find the Sony team members actively providing demos, causing a very large number of visitors. Sony introduced the following XYN products and gave visitors a chance to experience the concepts and products:.
- XYN Spatial capture solution(Prototype)
We introduced our efforts to generate highly accurate 3D models based on spatial data acquired from multiple viewpoints using photogrammetry and NeRF technology. The ongoing development status was also presented with demonstrations - Spatial Reality Display
Through Sony's unique naked-eye stereoscopic display, 3D objects are visualized as realistic three-dimensional objects, providing an immersive visual experience. In particular, this exhibition presented a new UX in the display of spatial content by combining it with intuitive operations such as hand gestures. - mocopi®and XYN Motion Studio
As a lightweight and compact motion capture system, the system easily reflects real-time body movements into the XR space. AWE visitors were able to experience full body tracking in an intuitive and easy-to-use manner, attracting a great deal of interest. - Siemens and XR Head-Mounted Display
Sony and Siemens demonstrated the company's NX™ Immersive Designer immersive engineering on an XR head-mounted display with Siemens. Many visitors were able to experience the new immersive design workflow that Sony and Siemens are aiming for, and the event was well received.
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Talk session
Talk session by XR industry leaders
Alongside hands-on exhibits at AWE, industry leaders delivered 15-minute talks and Q&A sessions on using XYN products for motion capture, real-time production, spatial computing, and immersive design. These sessions offered practical insights through demos and presentations drawn from real company workflows.
Comprehensive exhibit for next-generation content creation by XYN
During AWE 2025, many visitors came to Sony's booth, showed interest in XYN products, and exchanged opinions about future initiatives in the XR field With feedback from the industry, Sony engaged in inspiring conversations about future initiatives in the XR field. Sony XYN is looking forward to helping create the next generation of content. Through these conversations, XYN will continue to create new value in the XR field and contribute to solving issues in various fields such as industry, entertainment, and education.
A special thank you to the following speakers from AWE2025:
Ashley Crowder — Founder and CEO, VNTANA
Ben Widdowson — Head of Marketing, Immersive Siemens
Max Bickley — Product Manager, Design, NVIDIA
Trisha Williams — CEO of Origami Air and Developer Lead for UC San Diego
David Green — Creative Engineer and Lead Engineer Warped Imagination
Brent Bushnell — Founder and CEO of Dreamland, and Two Bit Circus
Henry Keyser — XR Creative and Consult Agile Lens
Edward Dawson-Taylor CEO and Co-Founder of CG Pro
Charles A. Villano III — Sr. VP of Business Development Blind Squirrel Games
Gregg Katano — Strategic Partnerships with STYLY
We’re grateful for your insights and for joining us at the booth!
📽️ Please see here for the video.
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Sony Electronics to Showcase Groundbreaking Spatial Content Solutions at AWE 2025 - Sony Pro
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