Sony exhibited at the NAB Show 2026, the International Broadcast Equipment Exhibition, held in Las Vegas, USA from Sunday, April 19 to Wednesday, April 22, 2026 local time. The theme of the Sony booth this year was "The Power Behind Your Story.
In recent years, the need for diverse video expression has been increasing in the field of video production, and the production of spatial content using virtual production and XR is expanding. As a solution to support these market needs, Sony has begun offering XYN™ and Spatial capture solution. For virtual productions such as film, drama, and commercial productions, this solution efficiently supports a series of workflows for capturing, generating, and utilizing production-quality photorealistic 3DCG assets that are designed for large LED walls and real-time rendering environments. At this year's exhibition, many visitors were able to see specific linkages, especially in virtual production production.
In this report, we introduce the contents of the exhibition, which offers a new option for spatial content production, along with scenes from the exhibition hall.
Introduction of the Exhibition Booth
Turning Real Space into 3DGS and Using them as Backgrounds for Virtual Production
At this year's exhibition, an In-Camera VFX environment was created to demonstrate the use of virtual production technology and XYN's solutions. Using Sony's OCELLUS camera tracking system and Crystal LED VERONA LED display, background assets generated by XYN's spatial capture solution were displayed in conjunction with VENICE 2 camera movements. This was an opportunity for visitors to experience the use of VENICE 2 on location.
The visitors were able to confirm the high quality of the background assets that can be easily generated, as well as the efficient and stable camera tracking without markers. The exhibit was a unique example of Sony's ability to provide a total solution for the production flow of virtual productions.
Capture, Create, and Utilize Workflows for Spatial Content Production
In conjunction with the launch of spatial capture solutions, the XYN booth introduced three applications that follow a series of workflows: "Capture," "Create," and "Utilize. 
Capture: Improving On-Site Efficiency with Photography Support Tools
In the "Capture" process, we exhibited " XYN Spatial Scan Navi," an application that supports the shooting of spatial content such as background assets for virtual productions. Used by connecting a digital SLR camera Alpha™ (Alpha™) and a smartphone, the application supports shooting for the generation of 3DCG assets. At the booth, visitors were able to experience actual shooting of booth space and objects while viewing the interface using actual equipment.
The smooth operation of the system, even for those with no expertise in shooting spatial content, was well received, with many visitors commenting that it was intuitive and smooth, just like playing a game.
Create: Flexible Asset Generation through Cloud Processing and Algorithm Selection
In the Create process, Sony introduced " XYN Spatial Scan," a cloud application that generates production-quality photo-realistic 3DCG assets from multiple photos using Sony's proprietary generation algorithms.
Along with the actual interface, the features of parallel processing in a cloud environment and each generation algorithm for different applications were explained, and visitors were able to experience the immediacy and quality of the generation by actually viewing 3DCG assets generated from photographs taken at the booth the day before.
The algorithms are currently optimized mainly for virtual production background assets, but many visitors were impressed by the possibility of expanding the range of applications to other video productions in the future.
Utilize: Checking 3DCG Assets on a Spatial Reality Display (SRD) and Proposing the Introduction of a High-Quality renderer into the workflow
In the "Utilize" process, visitors were able to check the generated 3DCG assets on the " ELF-SR2 "Spatial Reality Display, which enables stereoscopic viewing with the naked eye.
In the " XYN Spatial Renderer Plugin " exhibit, in addition to high rendering quality, usability functions such as blur expression, lighting adjustment, and CG synthesis were introduced with scenes of actual use in production sites.
In addition to the high quality of rendering, many visitors asked about compatibility with existing systems, high frame rate output, and other performance-related questions, and some were looking specifically toward the introduction of XYN.
The series of workflows that enable XYN's spatial capture solutions to generate high-quality assets received a great response from broadcasters and video production industry professionals from around the world. It was impressive to see how enthusiastic visitors to the booth were as they envisioned the concrete implementation of XYN's solutions in their respective workplaces.
Introduction of Stage Presentations
XYN Spatial Capture Solution "Session for Virtual Production"
On Sunday, April 19, a session was held to introduce XYN's solutions for virtual production. Thaisa Yamamura (Director of XR Business & Product Development), Samuel Fares (Sony DMPC Manager, Virtual Production Marketing), and Libor Cevelik (Sony DMPC Manager, Virtual Production Marketing) moderated the session. Samuel Fares (Sony DMPC Manager, Virtual Production Marketing) and Libor Cevelik (Sr. Product Specialist, Virtual Production) took the stage.
The Digital Media Production Center (DMPC), where Samuel serves as manager, is Sony's facility where creators can practice the video production process from scene test shooting to color grading, and challenge themselves to create new visual expressions. A DMPC manager who supports creators on the front lines, a product specialist in the virtual production field, and an XYN business development staff member discussed the latest video expression with XYN solutions from their respective perspectives.
During the session, they shared their vision of capturing real space and reproducing it in high quality in virtual space. The overall picture of how efficient and high-quality virtual productions can be achieved by converting real space into high quality 3DGS background assets was explained.
The core of the session was an explanation of the solution, which was likened to a series of workflows that follow "Capture," "Create," and "Display".
First, in the Capture phase, we explained how the AR navigation and heat map functions provided by "XYN Spatial Scan Navi" can be used to prevent missing shots in the field and streamline the shooting process.
In the Create phase, Sony introduced how "XYN Spatial Scan" is easy to use and does not require extensive equipment setup, and how its unique algorithms can reproduce distant scenery and complex shapes in high definition. Sony's unique algorithms can reproduce distant scenes and complex shapes in high definition. The ability to retain light reflections, the texture of the subject, and even the atmosphere of the scene was explained with actual examples.
In the Utilize phase, the "XYN Spatial Renderer Plugin" was introduced for its ability to create blur effects with physically accurate depth of field and to naturally blend the lighting of a CG background with that of a live-action subject. Demonstrations of actual scenes in which assets are edited were presented to convey concrete images of how they can be used to enhance creativity in the field.
The high-quality assets generated in this way can be used not only for virtual production backgrounds, but also for a wide range of use cases such as games, VFX, digital exhibitions, industrial simulations, etc. Seamless integration with external tools such as Unreal Engine and Disguise is also in progress. We proposed that the system can realize a more planned and creative workflow from planning to the final video production.
Enhancing Virtual Production Workflow with XYN and Disguise
On Tuesday, April 21, we held a panel discussion with Disguise, featuring Ely Stacy, Solutions Design Manager at Disguise, and moderated by our own Thaisa Yamamura.
The panel discussed practical ideas on how XYN's solutions and Disguise's platform can work together to evolve virtual production workflows.
In the first half of the session, Ely Stacy explained Disguise's strengths in layer-based systems and Render Stream, which handles real-time rendering remotely. She shared with the audience the importance of being able to seamlessly switch between multiple content engines and simply integrate complex setups.
The second half of the event focused on the integration of XYN and Disguise. Sony emphasized that spatial capture solutions can generate photorealistic 3DCG assets (in PLY format) that faithfully capture the natural textures of the real world and reflections on water surfaces. Sony also introduced the significant contribution of "3D Gaussian Splatting" technology to the improvement of asset quality, and the two companies exchanged opinions on the possibilities of expression that can be expanded by combining their platforms.
He also introduced a series of workflows in which generated assets are loaded by "XYN Spatial Renderer Plugin" for Unreal Engine and sent to LED displays via Disguise's Render Stream. We specifically showed how real-time adjustments, such as adjusting scene lighting according to camera angles and changing the color of specific objects, can be made, enabling more efficient use of high-quality backgrounds that are close to live-action images.
Toward the end of the session, Ely Stacy commented that the ability to easily obtain high-quality results using a handheld camera and cloud processing greatly lowers the bar for production. From spatial data acquisition to final video delivery, the session concretely demonstrated the possibilities offered by the collaboration between the two companies.
Co-creating Future Entertainment with Creators
Under the theme of "The Power Behind Your Story," XYN will support creator's creativity by seamlessly connecting each process from shooting to creation and utilization through spatial content production solutions, thereby reducing various constraints in the field.
XYN will continue to work with a wide range of creators to solve issues in the video production field and co-create the entertainment of the future through the search for new methods of expression.
■Outline of the show
NAB Show 2026
Dates: Sunday, April 19 - Wednesday, April 22, 2026
Venue: Las Vegas Convention Center, Las Vegas, NV, USA
Booth number: C8401
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