On January 31, 2025, at Sony City Minato Mirai, the global event "Go Immersive 3D" hosted by Siemens was held
in Japan, in collaboration with Sony Corporation as a partner company. Approximately 80 participants from domestic industrial
equipment manufacturers and related customers and partner companies attended the event.
The theme of this event focused on immersive engineering, showcasing the collaboration between Siemens and Sony Corporation. Presentations and demonstrations highlighted Siemens' industry software, NX™ Immersive Designer, and Sony's XR head-mounted display technology.
Additionally, Siemens and Sony Corporation announced their partnership at CES 2024 in integrating both hardware and software.
Opening Remarks from Siemens
At the beginning of the event, Mr. Kunihiko Horita, President and CEO of Siemens Japan, delivered opening remarks.
He introduced Siemens' efforts in the industrial metaverse, which enhances the speed of manufacturing through
digital twins, supporting the entire process from upstream design to downstream manufacturing. He also expressed
expectations for this new product launch event, stating that it is "Historically significant" due to the collaborative
development between the two companies.
Thoughts from Technical Leaders on Partnership
In a video message, Mr. Bob Haubrock, Head of Development at Siemens, and Mr. Seiya Amatatsu, Head of XR Technology at Sony, shared their experiences of collaborating with Siemens over approximately four years, where engineers traveled between the US, UK, and Japan to discuss and develop the project. They noted that the previous design process, which relied on 2D CAD and 3D viewers, often resulted in rework, but with the advent of true 3D CAD design, efficiency improvements are anticipated.
Innovations Brought by NX Immersive Engineering
Next, Ms. Tsutsumi from Siemens introduced immersive engineering, highlighting what can be achieved by making design immersive. She explained how the burdens of converting CAD data for VR use and returning to edit from disconnected data are alleviated, leading to reduced workflow time. Furthermore, she emphasized the ability to access reliable and up-to-date CAD data from anywhere in the virtual space, facilitating rapid decision-making. The NX Immersive Designer and other features provided through immersive engineering, combined with Sony's head-mounted display, significantly reduce the complexities of IT infrastructure, enabling true immersive engineering.
Realizing the Vision of Seamlessly Connecting Physical and Virtual Worlds
In the latter half of the session, Mr. Ijuin from Sony's planning and marketing department and Mr. Yoneda, the design leader, spoke about the significance of this collaboration and the behind-the-scenes of HMD development from their respective perspectives. They discussed how this collaboration embodies Sony Group's vision of "getting closer to creators" and "realizing a seamless connection between the physical and virtual worlds."
Mr. Yoneda, a development engineer, reflected on the challenges faced in design workflows and addressed what the ultimate design environment should look like and what user experiences should be prioritized. He convincingly discussed the ability to instantly display design results in full-scale 3D and edit directly, while maintaining the UI and usability of NX CAD, ensuring a natural integration into the designer's workflow. He also highlighted key points in the HMD's design, such as "comfort for long-term wear" and "maintaining high resolution not only in the center of the display but also in the periphery," as well as "controller design specialized for CAD."
Using this head-mounted display has resulted in time efficiencies of up to approximately 30% compared to traditional CAD design, and they declared their commitment to continuously challenge the creation of innovative design environments.
Finally, participants had the opportunity to experience a demo of the product. Feedback from post-event surveys included comments such as, "This is a completely new product, and experiencing it greatly expanded my imagination," and "It felt like a product that could solve challenges in the manufacturing industry and change the future of manufacturing." The event proved to be highly meaningful and connected to future endeavors.
Siemens' NX Immersive Designer and Sony's XR head-mounted display (SRH-S1) will begin accepting orders from Siemens starting January 23, 2025, contributing to innovations in manufacturing utilizing digital twins.
・The XR head-mounted display introduced at this event is part of Sony's new brand "XYN," which supports spatial content creation. This event and XR head-mounted display (SRH-S1) are particularly aimed at industrial applications.
・The Sony XR head-mounted display for NX Immersive Designer can be purchased from Siemens.
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